Al Mal-


Ezz Elarab Automotive Group announced the signing of an agreement to become the exclusive agent for Lynk & Co in Egypt, the new global luxury brand launched through a partnership between Geely and Volvo in 2016 in Berlin, Germany. This strategic move represents the beginning of a new chapter for Ezz Elarab Group as this distinguished brand is introduced to the local market, strengthening the relationship between the two brands and positively reflecting on the growth and development of the Egyptian car market at a competitive price. Engineer Hesham Ezz Elarab, Chairman of Ezz Elarab Group, stated: “We have been working with Volvo for many years, which contributed to our introduction of the Lynk & Co brand to the Egyptian market, especially since we believe in the great and distinguished potential of this brand, which represents a unique combination of European quality and Chinese innovation, pointing out that the group’s extensive experience in managing luxury and distinguished categories puts us in an excellent position to take advantage of this opportunity, which we are confident will succeed in Egypt and provide the best service to the brand’s customers. Eng. Ayman Ghanem, CEO of the Automotive Sector at Ezz Elarab Group, which includes Jeep, Alfa Romeo, DS, Volvo, Ferrari, Aston Martin, Lotus and Mercedes including Lynk & Co, stressed the importance of this partnership. He said: “Introducing Lynk & Co to the Egyptian market is a strategic step that is in line with our vision. We are well prepared to ensure a smooth entry into the market and provide high standards of service to Egyptian customers. With our accumulated experience in managing luxury brands, we see a great opportunity for Lynk & Co. in the Egyptian market.” Lynk & Co is led by Noha El Meligy, General Manager of Volvo Group, as part of an integrated strategy to integrate Volvo and Lynk & Co as one group. This partnership enhances Ezz Elarab’s rich portfolio in the automotive sector.

This partnership comes within the framework of Ezz Elarab Group’s strategy for cars, which pays great attention to providing diverse options of high quality to its customers, which contributes to strengthening its presence in the Egyptian automotive sector, especially since Lynk & Co is known for combining European quality with Chinese innovation.
Noha El Meligy expressed her enthusiasm, saying: “We are excited to introduce Lynk & Co to the Egyptian market, a brand with tremendous potential that combines European quality and designs in addition to a variety of models designed according to the preferences and needs of the Egyptian customer. We are fully confident that Lynk & Co will be well received,” noting that Ezz El Arab Group’s strategy aims to position Lynk & Co as a competitive player in the luxury car category, especially since it offers a unique combination of strong performance, design and superior technology, with the support that will be provided by the spread of showrooms and after-sales services according to international standards to ensure the highest level of customer satisfaction. It is worth noting that Lynk & Co has a strong presence in several European countries, including Sweden, the Netherlands, Belgium, Germany, Spain, France and Italy. The brand achieved global sales with the number of customers exceeding 1.22 million by the end of August 2024, which demonstrates its growing popularity and potential in the market, which puts Lynk & Co in a good position to achieve a strong impact in the Egyptian market, which enjoys a growing demand for high-quality and reliable vehicles. It is worth noting that Ezz Elarab Group always looks forward to contributing effectively to the growth of the Egyptian automotive sector, providing customers with innovative, quality-driven options through Lynk & Co.